Aaiko is a Dutch fashion brand, based in Amsterdam. The driving force behind Aaiko is Pauline Brakenhoff. She started the brand in 2005, by combining commercialism and creativity in a unique way. Over the years, Aaiko has grown into an internationally known brand with points of sale in many different countries. Since it is our aim to inspire women all over the world, we keep expanding our business.
But the essence of the brand has not changed over time: Pauline’s personal vision and sense of creativity are still at the heart of the brand. Pauline is very much inspired by her travels around the world. Her collections are an ode to her curiosity and courage. But, being a woman herself, Pauline never loses sight of her customers: her contemporary and innovative designs are flattering, comfortable and easy to wear.
Our strong and dedicated team is driven and inspired by the Aaiko philosophy. To bring the final product to the desired quality and value, the departments work with each other in harmony.
Aaiko brings four collections per year. Each collection is divided in separate themes and six colour blocks. We support new deliveries on a monthly basis. And next to our regular collections we bring several short-term deliveries: Aaikonics. This way we offer you the opportunity to update your store with the latest trends and bestselling items. Service is important to us: we offer a B2B platform informing you about the latest trends and enabling you to shop online 24/7.
THE AAIKO WOMAN
Aaiko is Japanse for ‘beloved’, while in old-Germanic it stands for ‘tough’. This unique contradiction defines our brand and its customers. The Aaiko woman is not easy to pin down, and we do not like to pin women anyway, but we know she is feminine and strong at the same time. In short: she is soft but powerful. And for us, in all her diversity, the Aaiko woman is an endless source of inspiration.
Since Aaiko is based in Amsterdam, we’ve started in the Netherlands. We currently have 400 points of sale in our home country. In 2015 we opened our first mono-brand-store in one of the ‘nine streets’, Amsterdam’s most beloved and picturesque shopping district. Since it is our aim to inspire women all over the world, we keep expanding our business. At the moment, Aaiko is present in independent boutiques, cool denim-related shops and department stores in Belgium, Germany, Italy, Canada, Swiss, France and the United Stated of America.
Our brand is a combination of special techniques, the very best materials and application of details. “We don’t want to sell any image, but we aim to impress with our garments, so that you feel fine when our items emphasize your femininity in a subtile way.”