When we started Otrium, we didn’t just want to create a company, we wanted to start a movement. We wanted every item of clothing produced to be worn. Before Otrium, we’d never given much thought to unsold inventory in the fashion industry. Why would we? Even now, with a drive towards greater sustainability, it’s still an uncomfortable topic in fashion circles because around 1 in 10 items made are never sold. We think that’s such a waste – of all the creative energy, the hard work and the investment that goes into producing great fashion. Max and I started to ask ourselves what happens to unsold inventory. We were already on an entrepreneurial path, building ecomm tools, web apps, with a side hustle – a cool (though we say it ourselves!) sweater brand. Although the brand was doing well, we were stuck with unsold inventory. We realised if we had this problem, we weren’t the only ones. For our little business, this was a cash issue, never mind the waste.
How to look after your clothes
Find out here how caring for clothes prolongs the life of your wardrobe keeping you in style for longer.
Otrium moves to a digital HQ
A new work model with a global, inclusive mindset.
Why we are (officially) fur free
We have become an official member of The Fur Free Retailer program.
Otrium Amps Up Leadership For US Expansion
Zuhairah Scott Washington and Andrew Robb join Otrium.
Otrium Raises $120M & Partners With 100s Fashion Brands
Tech platform working towards its powerful mission: All clothing should be worn...
Can Luxury Fashion Ever Regain Its Luster?
The industry is trying to reach customers amid a severe global recession that has brought
NEW YORK TIMES
Deloitte Fast 50 Awards Otrium
Otrium, the online outlet marketplace for end-of-season fashion is the fastest growing technology company in the Netherlands. The company, founded in 2016 was awarded the honour by Deloitte’s Fast 50.
The Tech to Ensure Every Piece of Clothing Is Worn
Our tech-enabled insights help over 200 brands with their outlet stores on the Otrium app sell their unsold inventory.
The Off-Price War Heats Up
From stalwarts like T.J. Maxx and Nordstrom Rack to venture-backed newcomers and online luxury resellers, a multitude of discount
THE BUSINESS OF FASHION
Meet The Dutch Entrepreneurs Who Just Raised $26 Million To Sell End-Of-Season Clothes
In 2013, Netherlands-natives and recent grads
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