<span data-sheets-value="{&quot;1&quot;:2,&quot;2&quot;:&quot;A bit about what makes Boden, Boden\n\nContrarian. How else would you describe a man who left a good job in the city &ndash; working in New York during its shiny &rsquo;80s heyday no less &ndash; to set up a mail-order clothes company at a time when buying things that got delivered was considered a bit, well, joke-worthy? Or was he just lucky &ndash; right time, right place, right instinct?\n\nJohnnie launched Boden with a hand-drawn catalogue featuring eight menswear styles he wanted in his own wardrobe (and wanted to order from his armchair). That was 1991, and back then, catalogues for stylish people who like stylish clothes weren&rsquo;t really a &lsquo;thing&rsquo; in Britain.\n\nToday, after a wild, unpredictable and exciting 30 years, Boden is a global company but it still has the same family vibes. It&rsquo;s the opinion of the women in his life &ndash; his wife Sophie (who pushed him to follow his dream in the first place), his three discerning daughters and Johnnie&rsquo;s feisty female sidekick &ndash; Sprout the dog &ndash; that he values over anything.&quot;}" data-sheets-userformat="{&quot;2&quot;:513,&quot;3&quot;:{&quot;1&quot;:0},&quot;12&quot;:0}">A bit about what makes Boden, Boden Contrarian. How else would you describe a man who left a good job in the city &ndash; working in New York during its shiny &rsquo;80s heyday no less &ndash; to set up a mail-order clothes company at a time when buying things that got delivered was considered a bit, well, joke-worthy? Or was he just lucky &ndash; right time, right place, right instinct? Johnnie launched Boden with a hand-drawn catalogue featuring eight menswear styles he wanted in his own wardrobe (and wanted to order from his armchair). That was 1991, and back then, catalogues for stylish people who like stylish clothes weren&rsquo;t really a &lsquo;thing&rsquo; in Britain. Today, after a wild, unpredictable and exciting 30 years, Boden is a global company but it still has the same family vibes. It&rsquo;s the opinion of the women in his life &ndash; his wife Sophie (who pushed him to follow his dream in the first place), his three discerning daughters and Johnnie&rsquo;s feisty female sidekick &ndash; Sprout the dog &ndash; that he values over anything.

Congratulations! Get exclusive access to Boden's online outlet and shop must-have fashion items with exclusive discounts!

Boden

New Items

Autumn Ready

Beauty

All Brands

Clothing

Sportswear

Shoes

Accessories

This Garment Contains Lenzingt Ecoverot Viscose. Lenzingt And Ecoverot Are Trademarks Of Lenzing Ag

SMOCKED YOKE PRINTED TOP NVY

ideal

bancontact

paypal

visa

mastercard

klarna

Shipping costs: 
 € 5.95 (Netherlands, Belgium, United Kingdom, France, Germany, Denmark) 
Free shipping from € 150 
Return costs: €6.50 / You can return your order within 60 days. More information about shipping and returns can be found in the Helpcenter. 
<a href="https://www.otrium.com/coronavirus/">FAQ Coronavirus</a>