INCLUSION. POSITIVITY. FREEDOM OF EXPRESSION.
Born from water, Hurley was founded in Huntington Beach, CA in 1999 on the principle of empowering and fueling the next generation. Since then, we&rsquo;ve been making waves and getting loud with the world&rsquo;s best surfers, skaters, musicians, artists, and tastemakers. Everything we do is put through the lens innovation and inclusion, turning the end result into a colorful celebration of the people, places, music and art that keeps us inspired &ndash; every single day. Welcome to The World of Hurley. Enjoy.

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