Nudie Jeans isn't just in the business of selling jeans. Nudie Jeans is in the business of making&nbsp;them a part of your life, for the long haul. The wear-and-tear philosophy is all about ensuring&nbsp;your jeans live as long as you do, maybe even longer! It's like having a second skin that just&nbsp;gets better with age.
 Nudie Jeans started this journey in the small city of Gothenburg back in 2001. The Swedish&nbsp;roots remind Nudie Jeans every day to be good to the Earth and to each other. It&rsquo;s not just&nbsp;about organic cotton and transparent processes; it&rsquo;s about building a community that cares.
 So here&rsquo;s the deal: every pair of jeans Nudie Jeans makes is designed to be your 'forever jeans.' They&rsquo;re the kind you&rsquo;ll want to repair, not replace. The kind you&rsquo;ll hand down to your kids, who&rsquo;ll hand them down to theirs. Nudie Jeans isn't just making clothes; Nudie Jeans is creating future classics&mdash;clothes that become vintage, instead of garbage.

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Nudie Jeans Co
LOOSE ALVAR ODEN BLUE

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