Otrium Fur Free
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Otrium Fur Free

We are (officially) fur free

We’re on a journey to make fashion smarter, giving fashion-lovers the best possible online retail experience and making sure every item of clothing is worn. Going forward, we’ll be sharing more about our conscious roadmap and responsible choices.

Throughout the fashion industry, 12% of the garments that are produced stay unsold.

Our purpose is: All Clothing Should Be Worn.

We’re tech-enabling designer brands to find an owner for every item they produce.

In this post, we’ll be sharing why we became a member of the Fur Free Retailer program, what this means and how you can join this movement to be fur free.

The definition of fur
First things first: Fur means any animal skin or part of an animal with hair or fur fibres attached, either in its raw or processed state or the pelt of any animal killed for the animal‘s fur.

What is not fur, and what we will keep selling:
– Leather or cowhide with hair attached;
– Materials shorn or combed from animals such as fleece, sheepskin or shearling;
– Synthetic materials intended to look like fur.

Introducing the policy
We recently became an official member of The Fur Free Retailer program, which is supported by the Fur Free Alliance (FFA) – an international coalition of leading animal and environmental protection organisations worldwide.

In a nutshell: An international effort to give consumers accurate information about a retailer’s fur policy, allowing consumers to make an informed choice when shopping.

From a day-to-day perspective our platform will stay the same, as we currently do not have any garments that contain fur. Having this accreditation makes this official – for our customers and for our partners.

We have chosen to sell leather and other animal derived materials – but not the pelt of any animal killed for the animal‘s fur. As more vegan alternatives, innovations and products come to market we will continuously reassess our policy regarding animal-derived materials like leather.

Becoming fur free is a first small step of our journey, with the goal of having a positive impact on the fashion industry.

Conscious brands at Otrium
We’re always on the lookout for Conscious brands so if there’s a brand you love for their sustainability credentials that you feel we should be featuring please reach out to [email protected].

How can you be fur free
When purchasing a garment with faux fur, check the points below to be sure you’re not wearing real fur. Sometimes, faux fur is being substituted for real fur by some manufacturers. You can follow these four checkpoints:

  1. Check the composition label of the garment
  2. Check the fur-free retailer list here to see where to shop fur free
  3. Faux fur has a knitted or mesh lining, real fur has a suede or leather lining
  4. Faux fur has a synthetic feeling, real fur has a soft feeling

Click here for more information about the international FFA program.

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