VERO MODA was created in a small town in the middle of the Denmark mainland. Our founder, Troels Holch Povlsen, saw the name “VERO MODA” on a T-shirt and decided that this would be a good name for a ladies brand. It was really just that simple and the existence of VERO MODA came to be.

We were one of the first brands to launch our range within what would later become the BESTSELLER-family. Nowadays, we are part of a global and successful family business with stores and employees all over the world. We keep our position standing through ambition, confidence and style in the ever-changing fashion world.

Simplicity has always an important attribute of our brand. Through our years of experience, passion and knowledge, we’ve always had the daring sense to deal based on intuition.

Since 1987, VERO MODA has been present in the thoughts of fashionable, young women who are looking for the latest trends, affordable items and fashionable must-haves.