LaDress

The company
LaDress is a Dutch fashion brand with one aim: allowing women to find the perfect dress. A dress that not only makes you look great, but one that makes you feel great, wherever, whenever — whether that’s going to the office, a party, or just enjoying your weekend.

The founder
Simone van Trojen, mother of Beau and Lise, had a dream which resulted in a wonderful adventure. After completing her law degree, Simone worked a number of years as a corporate executive. For years, she was in search of that one multi-functional dress which would fit the various roles she was fulfilling. This would turn into a quest, leading her to create her own dream-dress in 2006: LaDress. These days, Simone combines motherhood, marriage, her own business and an active social life.