BALLIN Amsterdam was founded in 2015, by Auke Aslan de Geus, only 17 years old at that time and constantly occupied with fashion and the development of the latest trends. During his high school years, he started a fashion related Instagram account called ‘BALLIN’.

The word ‘BALLIN’ is derived from American slang and means: ‘Leading a luxurious, wealthy lifestyle’.

His Instagram grew so quickly that brands approached him to collaborate. This made Auke think to himself, ‘why am I not doing it myself?’ With a small starting capital, he developed a cap.

After school, he would take pictures and videos with his friends in Amsterdam and post them on his Instagram account.

Partially due to this, BALLIN caps started taking off, which resulted in Auke creating a BALLIN Amsterdam collection, with other products such as, sweaters, hoodies and beanies in addition.

Due to the rapid growth of BALLIN Amsterdam, Auke needed a professional partner with expertise. One of his retailers brought him in contact with Purewhite, an Amsterdam fashion label founded in 2008.

He skipped school for a meeting and soon there was a match; BALLIN and Purewhite decided to put together a collection under the brand Purewhite.

This successful formula changed BALLIN Amsterdam into a well-known brand in the Dutch fashion world and ensured international footing